Paid Social Executive
Location: London, Tower Hill
Hybrid role 1-2 days in the office
Contract: Full time, 37.5 hrs per week
Package: competitive + benefits

About the role:
We’re looking for a proactive and hands-on Paid Social Executive to create and execute high-performing B2B paid social campaigns across all paid channels (with a specific focus on LinkedIn).

Reporting to the Senior Marketing Manager, you’ll play a key role in audience targeting, campaign management and performance optimisation to support the tactical delivery of marketing objectives. You’ll collaborate with a range of stakeholders to create data-driven, engaging campaigns that drive net new business, deepen relationships with existing customers and drive leads.

This is an exciting opportunity for someone with proven experience in B2B LinkedIn advertising who is ready to take the next step—growing their strategic and operational ownership of paid social within a supportive and fast-paced environment.

Role Responsibilities:

• Support the planning, execution, and optimisation of full-funnel paid social campaigns, primarily on LinkedIn, to drive awareness, engagement, and leads
• Build and segment high-performing audiences using platform tools and insights and implement structured A/B tests to improve creative, copy and targeting.
• Monitor campaign performance across key KPIs and manage paid social budgets to ensure continuous optimisation, efficient media spend and alignment with broader marketing goals.
• Collaborate with designers and content creators to deliver on-brand, effective ad
• Track campaign success through to Salesforce and deliver accurate, insightful reports using tools such as LinkedIn Campaign Manager, GA4, Looker.

Your Experience/Skills:

• Proven experience planning and managing full-funnel B2B paid social campaigns, with a strong focus on LinkedIn.
• Analytical and data-driven, with the ability to extract actionable insights to optimise performance and present results, using tools such as LinkedIn Campaign Manager, GA4.
• Desirable - Looker, Salesforce.
• Solid understanding of paid social objectives, audience segmentation and optimisation, paired with the confidence to challenge and refine proposed audiences, objectives, or KPIs from colleagues less familiar with paid social best practices.
• Experience of working collaboratively with a range of internal and external stakeholders.

Down time

This is a very community-minded team and taking time for us is so important these days which is why we dedicate some of our benefits to support your health & wellbeing. These include: 27 days holiday each year, holiday buying scheme, Medicash plan, Gympass, Cycle to Work scheme, Employee Assistance Programme and 2 days per year charity leave.

How we’ll help with finance matters

In addition to pension, group income protection and life assurance, QA are offering you an annual pay review, access to our employee discounts benefit hub with hundreds of deals and savings on goods and experiences, season ticket loan, tech scheme and an employee referral scheme.

Personal growth

Learning and opportunity is at the core of what we do – and that applies to you too!

You’ll have the unique opportunity to develop your skills on our QA authored courses in the latest tech (you’ll get 3 training days/year to do this). You can also delve deep into our world-class digital learning content from Circus Street and Cloud Academy on a variety of tech and business topics. Or perhaps you’d like to enrol on an apprenticeship programme to enhance your skillset or learn new things.

Our people

We are an equal opportunity employer, focused on promoting a welcoming and inclusive environment. We embrace diversity, welcome applications from all candidates and aim to support the career growth of everyone. This means no matter what your gender, age, ethnicity, beliefs, or sexual preference, or if you are disabled or a carer, we welcome you and the alternative perspectives you bring to our diverse family. We’re proud of the progress we’ve achieved over the last few years to build an inclusive culture and celebrate our diversity – our rankings on The Inclusive Top 50 UK Employers List are a testament to this.

We are proud to be a Disability Confident employer.

If this is what you’re looking for, here are the next steps:

Hit the apply button and register on our QA website to fill out our quick and easy application form. If you’d like to hear more about the role you can find me on LinkedIn – Vidita Kabbe or email me: Vidita.kabbe@qa.com - happy to help!

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